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Digital Marketing Services & Case Study

Solutions Implemented

  CASE STUDY: News Publishing

Transformative Growth through Strategic SEO and Content Marketing

Objective: To drive significant traffic growth and enhance social media presence for various online platforms, including news publishing sites, by implementing comprehensive on-page SEO and content strategies.
CHALLENGES
  • Low monthly traffic (120,000 users) and limited content visibility.
  • Suboptimal site structure and internal linking impacting search rankings.
  • Social media channels with low follower counts and engagement rates.

Results

  • Traffic Growth: Monthly traffic increased from 120,000 to 400,000 users, achieving over 1 million page views.
  • YouTube Success: Gained 1 million subscribers in one year, from 14,000.
  • Social Media Milestones: Grew Facebook followers to 1 million and significantly accelerated Instagram growth.
  • News Site Performance: Achieved 300,000 page views in 12 months, a 328% increase compared to the previous year.

Conclusion

  

Through strategic SEO improvements, content optimization, and targeted social media growth initiatives, we successfully transformed the digital presence of multiple platforms, resulting in substantial traffic increases, enhanced visibility, and a strong social media following.

Performance Marketing

Performance marketing is a data-driven marketing strategy that focuses on driving specific actions and outcomes, such as clicks, leads, sales, or any other desired goal. It is a form of digital marketing that requires advertisers to pay only for measurable results, rather than for impressions or clicks alone.

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The success of performance marketing campaigns is measured by Key Performance Indicators (KPIs) such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and Conversion Rate. These metrics allow advertisers to optimize their campaigns for maximum performance, by identifying the most effective channels, creative formats, and targeting options.


Performance marketing is highly targeted, as it allows advertisers to reach specific audiences based on their interests, behaviors, and demographics. This type of marketing often involves the use of programmatic advertising platforms, which automate the process of buying and selling ad inventory.

Campaigns
  • LEAD GEN CAMPAIGNS 
  • ECOMMERCE CONVERSIONS 
  • APP INSTALL CAMPAIGNS 
  • BRAND AWARENESS CAMPAIGNS
Platforms

Apply Data-driven strategies to achieve your desired goals

Build strong and loyal social media following for your brand

Social Media Marketing

Social media marketing is a form of digital marketing that involves creating and sharing content on social media platforms to achieve specific business objectives. It is a powerful tool for businesses of all sizes to reach their target audience, increase brand awareness, and engage with customers in a more personal and meaningful way.

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Social media marketing is also highly measurable, as it provides businesses with data insights such as reach, engagement, and conversions. These metrics allow businesses to evaluate the effectiveness of their campaigns and adjust their strategy accordingly.


Another advantage of social media marketing is its ability to foster customer engagement and build brand loyalty. By interacting with customers on social media, businesses can establish a more personal and authentic connection with their audience, and create a sense of community around their brand.

Focus Areas
  • CONTENT STRATEGY 
  • AUDIENCE/ FOLLOWER GROWTH 
  • MANAGING ONLINE REPUTATION 
  • ON-BRAND CONTENT STRATEGIES 
  • BRAND AWARENESS/ STORY TELLING 
Platforms
Search Engine Optimization

Search Engine Optimization is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). SEO involves making changes to a website's content and structure to make it more attractive to search engines like Google, Bing, and Yahoo.

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SEO is important because it helps businesses increase their visibility and reach more potential customers online. By improving your website's ranking on SERPs, you can attract more traffic organically, generate more leads and sales, and build your brand's credibility and authority.

What We Offer?
  • KEYWORD RESEARCH & STRATEGY 
  • ON-PAGE/ OFF PAGE OPTIMIZATION 
  • LOCAL SEO 
  • TECHNICAL AUDIT 
  • E-COMMERCE SEO 
  • LINK BUILDING AND DIGITAL PR 
  • YOUTUBE SEO 
  • APP SEO
Focus Areas
  • Create high quality content that naturally targets interesting/ searched-for terms. 
  • Accessibility and best practices throughout the site to earn traffic. 
  • Optimizing the website ranking. 
  • Generating direct traffic to website when site is optimized for relevant keywords typed by user

Find out how to improve ranking and drive organic traffic to your website

Collect wealth of data and persuade recipients to take specific actions

Email Marketing

Email marketing is a powerful digital marketing strategy that involves sending promotional messages or newsletters to a list of subscribers via email. It is an effective way to stay connected with your audience and nurture relationships with them.

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The main goal of email marketing is to persuade the recipients to take a desired action, such as making a purchase, signing up for a service, or attending an event. It is cost-effective compared to other digital marketing channels, Additionally, email marketing provides a wealth of data and analytics that can be used to measure the success of your campaigns and make data-driven decisions. 


Email marketing can be a valuable tool in your marketing arsenal, helping you to build relationships with your audience and drive conversions.

What We Offer?
  • DESIGNING EMAILERS 
  • SEGMENTING THE AUDIENCE 
  • PERSONALISING MESSAGES 
  • DATA ANALYSE 

Partner with GTS for Online Marketing Success

At GTS, we are committed to helping you navigate the complexities of online marketing with confidence and ease. Our digital marketing services are designed to help you connect with your target audience, build your brand, and achieve your business goals.